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Posts Tagged ‘elicitaion’

I was reading a fun book on public speaking, Scott Berkun’s “Confessions of the Public Speaker,”, and he referenced a TV series he contributed to, CNBC’s The Business of Innovation, so I checked out some youtube for it.

During the first few moments, one of the experts declares it’s all about getting the Business People and the Scientists on the same page. I agree, we need to amend to this “without violating those individuals’ personal 80/20 rule.”

The more you force business people to understand tech, and tech people to understand business-speak and bottom lines, the more you pull them away from the essential activities that make them valuable. You need a good communicator who can focus on both in the middle. It’s much easier for 3 people to run a relay marathon than 2.

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